SHENZHEN SONOFF TECHNOLOGIES CO., LTD. was established in 2017. It is a technology-based enterprise specializing in IoT and smart home solutions, focusing on R&D, production, and sales of full chain empowerment services. Our SONOFF brand serves over 170 countries worldwide, with a user base of over 20 million and annual sales exceeding 500 million yuan. At the beginning of 2025, a group of [Pinecone Collectors] deeply embedded in the anime gene decided to create a new fashion brand with the original IP "Woolley" (Uri) as the core. The brand takes "personalized collection" as its core concept, putting chips and passion together in the E-Badge, making technology wearable devices a new language for expressing individuality and emotional connection in the Z era.