About This Privacy Policy  Last updated: 31st, May 2025

China Toy and Juvenile Products Association (“CTJPA”, “we”, “us” or “our”) is committed to respecting and protecting your privacy. We fully recognize the importance of personal information to you and will do our utmost to protect the security and reliability of your personal information. In light of this commitment, CTJPA have developed this Privacy Policy (“Privacy Policy”) to help you fully understand how CTJPA collects, uses, and shares your information when you use and interact with all CTJPA operated and controlled websites including https://www.wjyt-china.org/, https://www.tjpa-china.org/, m.keyan518.com/cn, m.keyan518.com/en, www.china-kids-fair.com/cn, www.china-kids-fair.com/en, www.chinapreschoolexpo.com/cn, www.chinapreschoolexpo.com/en, www.chinalicensingexpo.com/cn, www.chinalicensingexpo.com/en, csi-factorychina.com, www.ip365x.com, IP365XCLE wechat mini program、CTJPA 365 online expo wechat mini program (“Websites”), which applies to all persons who use our Websites or Services (“Users”). Our Privacy Policy governs your access to and use of our Websites and all other publicly available online services controlled or provided by CTJPA (collectively, “Services”). Privacy Policy is written in both Chinese and English, and both versions shall have the same effect. If there is any inconsistency between the Chinese and English versions, the Chinese version shall prevail.

We take personal information issues seriously and are committed to handling the personal information of all those we engage with, whether customers, visitors, suppliers, colleagues, exhibitors or any other groups, responsibly in accordance with relevant Chinese laws.

If you have any questions about CTJPA’s Privacy Policy or practices, or if you need to contact us about your information we collect, our contact information is at the end of Privacy Policy.

Acknowledgement and Consent

When you use our Services, browse our Websites, Wechat account and WeChat mini-programs, and contact us, you acknowledge that you accept the terms, practices and policies described in Privacy Policy (and as updated from time to time), and you hereby consent that we may collect, use, and share your information as described herein. If you do not agree with our policies and practices, you may choose not to use our Websites or Services.

Changes to Our Privacy Policy

We are constantly working to improve our Websites and Services, and we may need to amend Privacy Policy from time to time as well. Our current Privacy Policy will always be on our Websites and any updates will be effective upon posting. You are responsible for periodically checking our Websites for updates. If you use our Websites or Services after any changes to Privacy Policy have been posted, you agree to the new Privacy Policy. Our use of information we collect now is subject to Privacy Policy in effect at the time such information is collected.

How We Collect Your Information

In order to provide a better service to you, we may collect your information in the following three ways:

(1) We may collect your personal information directly from you when you apply to register a website account;

(2) We may collect your personal information directly from you when you fill out the application form for pre-registration to visit or apply to participate in activities such as exhibitions and trade shows;

(3) We may also collect your personal information from third party partners and public sources to the extent permitted by applicable data protection law in China. In some cases, the data we collect from third parties is provided in a de-identified form and we are only able to connect it to you, if, and when you enter your mobile phone number on our Websites or you register to participate in our events.

To attend or visit an exhibition or a trade show you shall complete and file out the registration form, providing the required information. If you do not provide all the information, it will be difficult for us to contact you to confirm the arrangements. Also, if exhibitors do not provide us with sufficient information about your products and/or services, this may result in your company's booth not being placed in the appropriate location at the show. The information you provide will help us to allocate booths according to product or service categories.

Information You Provide To Us

The types of personal information that we collect directly from you depends on how you interact with us, the Websites and the Services and may include:

• Contact details, such as name, email address, location and telephone number
• Educational and professional information (such as business type, company name, company address, title)
• Demographic information such as ID type, ID number, nationality, gender and birth date
• Identity verifying information such as passport details to comply with legal obligations in certain countries and to provide visa invitation letters where requested
• Account login credentials, such as username and password, password hints and similar security information
• Necessary information for participation in the exhibition, such as brand, exhibitor categories, method of participation, number of booths, booth size, and business needs
• Comments, feedback, posts and other content submitted, including survey information
• Rough location information such as provided through websites or WeChat mini-programs
• Images, including photographs and video footage, such as photographs taken via CCTV or cameras in our mobile apps, or we require on an event badge for security purposes
• IP address, Websites, WeChat mini-programs and communication usage information, such as correspondence and details of your use of our Websites and Services obtained through cookies or other tracking technologies

How We Use Your Information

We will not use or disseminate your personal information or use it for purposes other than those stated at the time of collection without your consent.

Depending on how you interact with us, the Websites and the Services, we use your personal information to:

• Provide, activate and manage your access to and use of the Services, including your attendance at events
• Process and fulfil requests, orders, downloads or other transactions
• Respond to your requests, inquiries, comments and concerns
• Notify you about our Services and any changes, updates and other announcements related
• Deliver targeted advertisements, promotional information, notices, and other information about products, events and services of ours, our affiliates and third parties, such as exhibitors, sponsors, licensees and media partners
• As part of our efforts to keep our Websites and applications safe and secure
• Comply with our legal obligations, resolve disputes, and enforce our agreements

We will ask for your consent before using your personal information for other use that is not covered in Privacy Policy.

If we change our original specified purposes or have a new purpose for such personal information collected from you, we will ask for your fresh consent before using them.

Exceptions to Obtaining Authorization and Consent

To the extent permitted by law, we may collect and use your personal information, without the need to obtain your authorization or consent, and we may not respond to your request for correction/modification, deletion, deregistration, revocation of consent, or request for information, under any of the following circumstances:

• where the collection and use are in direct relation to national security or national defense security
• where the collection and use are in direct relation to the public security, public sanitation, or major public benefits
• where the collection and use are in direct relation to investigations into crimes, prosecutions, court trials, execution of rulings, etc.
• where the personal information collected is voluntarily published by you before the general public
• where the personal Information is collected from information that has been legally and publicly disclosed, such as legal news reports and information published by the government
• where the collection and use are necessary for signing and performing contracts as required by you
• where the collection and use are necessary for ensuring the safe and stable operation of our Services
• where the collection and use are in direct relation to fulfillment of mandatory obligations stipulated by laws and regulations
• other circumstances as specified by laws and regulations

How We Entrust to Process, Share, Transfer, or Publicly Disclose Your Personal Information

Entrusted Processing

Some of our modules or functions are provided by external service providers. For example, we may hire professional data processing service agencies to provide technical support in data analysis for Websites. We will enter into strict non-disclosure agreements with all companies, organizations and individuals that we entrust to process personal information, requiring them to process personal information according to our instructions, Privacy Policy and any other related confidentiality and security measures.

Sharing

We will take appropriate technical measures for your information to ensure information security. You confirm and explicitly agree that we may share your information (but not including ID number, passport number, face information, etc) with specific entities under the following circumstances:

(1) When we have your consent, we will share your personal information with: persons, agents, consultants, auditors, contractors, financial institutions and service providers related to our operation or services; our relevant business partners; the public, including individuals who inquire with us about the exhibitors or visitors of the exhibition; individuals who have a confidentiality obligation to us; and actual or potential assignees or those who participate in our services.

(2) We may share your personal information in accordance with laws and regulations, or the mandatory requirements of the competent government authorities.

We will enter into strict non-disclosure agreements with all companies, organizations and individuals with which we share personal information, requiring them to process personal information according to our instructions, Privacy Policy and any other related confidentiality and security measures.

Transfer

We will not transfer your personal information to any company, organization or individual.

Public Disclosure

We will make available your personal information to the public only under the following circumstances that:

(1) We receive your express consent;

(2) It is required by law, legal processes, litigation or mandatory requests proposed by the competent government authorities to disclose your personal information to the public.

How We Protect and Store Your Personal Information

Technical Measures for Data Security and Organizational Measures for Data Protection Management

We attach great importance to the security of your personal information. In order to protect your personal information, we have taken appropriate security protection measures in line with industry standards to protect your information. For example, we use encryption, desensitization and other technologies to improve the security of personal information; we use trusted protection mechanisms to prevent malicious attacks on personal information; we deploy access control mechanisms to prevent unauthorized access. We have established a data security management system to enhance the security of personal information from multiple dimensions, such as system design and personnel management. We hold training courses on security and privacy protection to strengthen colleagues' awareness of the importance of protecting personal information.

We will take reasonable and feasible measures and do our utmost to avoid collecting unrelated personal information.

Preservation of Personal Information

We take measures to ensure that the personal information that you provide is retained only for a period necessary for the purpose stated in Privacy Policy, unless otherwise stipulated by laws and regulations. When the retained personal information exceeds the retention period, we stop our operations and services or after your de-registration, we will either delete or anonymize your personal information.

Storage of Personal Information

The information collected and generated during our operations within the People's Republic of China is stored within China.

Response to Personal Information Security Incidents

If our physical, technical or administrative protection facilities are compromised, resulting in unauthorized access to information, public disclosure, tampering or destruction, which causes damage to your legitimate rights and interests, we will promptly activate the emergency response plan and take reasonable remedial measures to minimize the impact on your personal information and other rights and interests as much as possible. we will inform you of the basic circumstances of the security incident and its possible impacts, the handling measures we have taken or will take, suggestions for you to independently prevent and reduce risks, as well as the remedial measures for you, and so on, by announcement on our Websites, email, letter, telephone, etc. At the same time, we will also report the details of the security incident to the regulatory authorities according to the regulatory authorities’ requirements.

We would like to draw your attention to the fact that, although we will take appropriate technical and organizational safeguards to protect your Information from theft, loss, misuse, and any unauthorized access, copying, collection, use, disclosure, alteration or destruction, the internet is not completely secure and no method of transmission over the Internet or of electronic storage is 100% secure. Thus, we cannot guarantee absolute security of your personal information. We will ensure the security of your information based on normal industry standards.

Your Rights

If you have any questions in relation to your personal information or if you would like to query, access, change or delete any of your personal information, please contact us via the contact information provided in Privacy Policy. We will provide you with information on how you can access your personal information, review it and change it. Relevant fees for processing your information access request may apply.

How We Process Children’s Personal Information

We attach great importance to the protection of children's personal information, our Websites and/or Services are primarily aimed at adults and we do not actively collect personal information from children. In cases where personal information about children is collected with the consent of his or her guardian, we will only use or publicly disclose this information as permitted by law, with the consent of the guardian, or as necessary to protect the children.

We treat anyone under the age of 16 as a child.

How We Use Cookies and Similar Technologies (Applicable to Online Users)

Cookies are commonly used to facilitate data transmission and to enable useful website features. Cookies are pieces of data stored on your computer. We use cookies to find out more about the use of our Websites and Users’ preferences, in order to improve our services. We may share summarized traffic data with advertisers, as well as record traffic, pages visited and time spent. Your identity does not need to be verified. However, if you agree by registering with us, we may send you a link, so that you can opt to receive information related to your interests.

You may set your browser to reject Cookies, or tell you when a Cookie is being sent.

Cookies are necessary for some features of Websites to work. For example, to maintain continuity during a session. If they are not accepted, those features may not function properly.

Hyperlinks (Applicable to Online Users)

Hyperlinks to other websites are provided for your convenience. When clicking on one of these hyperlinks, you will leave our Websites and may be directed to another website that is not controlled by us. Our Privacy Policy does not apply to such websites not controlled by us. Please refer to the relevant privacy policies of such websites.

How to Contact Us

If you have any questions concerns or suggestions about Privacy Policy and/or data processing, you may contact us via the following methods:

Address: Room 1501, Building C2, Jinmao Building, No. 18 Xizhimenwai Street, Xicheng District, Beijing.